There’s been a new player in the cosmetics industry for a while now. However, makeup for men is nothing new. The aristocrats in the 18th century weren’t the first pioneers to throw powders and cream on their faces. It was the the ancient Egyptians who, some three to four thousand years ago, were using black minerals in various solutions to outline their eyes and appear more impressive.
Of course, these are extreme examples of the shifting trends in makeup. More recently, the industry has seen a surge of men seeking natural looking, invisible makeup (nobodies after a face covered in white powder anymore! Yeah, looking at you, you aristocratic bunch of 17th century weirdos).
With that in mind, we’re presenting for you our top five tips and instructions to hide spots, blemishes, bags and zits, whilst looking like you’ve got nothing on at all!
- Choose a makeup designed for men
- This is not a marketing gimmick. Men have thicker, oilier skin with larger pores. Combine this with the need for any makeup to look 100% natural and you see why you need to use the right stuff
- See our post on men’s make up where we explore, in-depth, the differences and reasons for men’s and women’s makeup.
- Clean your face – you’ll see why, and be thankful later
- No, we don’t mean that you need to wash the food and other crap off of your face (although that’s seriously important.. and we hope you don’t need us to tell you that)
- Your skin produces natural oils. These oils build up. And much like how you need to clean and prep any surface before you varnish or paint it, you need to prep your face
- Wash your face with a gentle exfoliant. Scrub the oil off, along with the dead skin cells
- Finish with a moisturizer. Leave this for 5-10 minutes while it sinks into your skin – make a coffee, eat your breakfast, or just explore the depths of your naval
- Any makeup product will look far more natural if you wash and moisturize
- Foundation? Concealer?
- Foundation makes sense in only a few cases, and never if you have a beard. A concealer is often your best best
- For all over coverage use a liquid foundation. However, it’s unlikely you’ll be left with the natural look you’re after
- For spot coverage, or if you have a beard, choose a concealer that is a close match to your natural skin tone
- Less is more
- You’re looking for a natural look. Therefore, the less you use, the more natural it will look
- A note of caution – don’t underuse. Applying a tiny amount of concealer may in fact draw attention to what you’ve just covered up – experiment with finding the right balance for your face
- Hide dark circles and blemishes
- Following on from our number two tip, our top tip focusses on what to hide
- It can be tempting to go overboard and attempt to hide every single spot. But nobody has a naturally spotless face
- Focus on the dark under-eye circles first. These are the number one area people notice, and the number one area men want to cover up
- Apply a small amount of the concealer using short strokes
- Blend. Using your finger, blend from the corner of your eye, down to your cheekbone, and up and around your eye to your eyelid. Blend until you can blend no more!
- Use a matt powder – If you have other areas to conceal, hold off on the matt powder for the moment. More on this next
- Focus on major blemishes including zits second. Once your eyes are done, feel free to tackle the other areas of your face, remembering that a few blemishes are normal, and will look natural
- Apply a tiny amount of concealer underneath the zit or blemish.
- Work upwards over the area and blend in
- Use a matt powder to gently brush over the top of the concealer and lightly cover the rest of your face. The matt powder will reduce any oily shine, and aid with the blending!
The rest will be a process of trial and error. Experiment to see what works, and take a look at yourself under various light sources – if you work under fluorescent lights, consider investing in a fluorescent light to use when applying any products. Additionally, check yourself out in the sun, in bright and low light, and periodically throughout the day until you’re confident you’ve got it down pat.
On a serious note, we didn’t feel that our very final tip deserved to be shoved into a top five list. In fact, we have a whole article dedicated to this topic here.
For many men, the perceptions and prejudice towards makeup come from an insecure place to begin with. However, if something works, use it. We already do so much in order to stay healthy and looking our best. So, if adding an extra, powerful, product to our arsenal boosts our self-confidence, it’s a no brainer!
Follow these tips, proceed with confidence, and enjoy the ego boost that comes from looking your best every day!